CONTACT
Teresa DeJohn
PR Manager
440-229-5205
tdejohn@ganedenprobiotics.com



FOR IMMEDIATE RELEASE

Ganeden Partners to Launch Over 60 New Product SKUs at Natural Products Expo West

Consumer demand for foods and beverages with GanedenBC30 continues to grow rapidly

CLEVELAND (February 25, 2016) Probiotic product launches continue to increase immensely in popularity, a trend that attendees of Natural Products Expo West and Engredea will see in full force. Ganeden® is at the forefront of probiotic research and product development, and the science-based company has partnered with more than 20 top food and beverage companies to announce over 60 new product SKUs at the show—each fortified with Ganeden's patented probiotic strain-GanedenBC30®. The number is more than double the amount of launches at last year's show. 

GanedenBC30 is known as game changing probiotic strain supported by over 20 peer-reviewed, published clinical studies and has been shown to survive 10x more effectively than yogurt cultures. Certified kosher, halal, non-GMO, gluten free, soy free and dairy free, the probiotic is allowing manufacturers to provide consumers with products that were never available before: every-day foods and beverages, including organic and vegan, containing a safe and effective probiotic. Consumer demand has shown the combination products to be immensely successful—products containing GanedenBC30 exceeded $1 billion in sales at retail in 2015—a number that is continuing to grow as the probiotic trend gains even more momentum and additional products are released.

"Consumers are always looking for more convenient, lifestyle friendly ways to get daily nutrients. They're also becoming far more aware of what's on nutrition labels and are seeking health benefits in products they consume daily," said Mike Bush, senior vice president of Ganeden and executive board president for the International Probiotics Association. "Adding GanedenBC30 to foods and beverages allows our partners to provide their customers with both convenience and confidence that they are consuming better-for-you products with the probiotic benefits they want. The sheer volume of launches at the show speaks to the value that GanedenBC30 is bringing."

A recent survey found that more than 70% of respondents would prefer to consume probiotics in a food or beverage product rather than in a supplement, and 40-54% were willing to pay more for products with probiotics in them-resulting in a notable increase in probiotic fortified food and beverage launches. Products containing GanedenBC30 launching at Expo West cross a variety of categories, including:

Beverages

Snacks

Powders & Mix-ins

Children's Products

Companion Animal

To learn more about these and other product launches with GanedenBC30, visit the Ganeden booth (#525) in Hall A at Expo West/Engredea or visit GanedenProbiotics.com.

###

About Ganeden:
Ganeden is at the forefront of probiotic research and product development with an extensive library of published studies and more than 100 patents for probiotic technologies in the food, beverage, animal health, sports nutrition and personal care ingredients markets. Ganeden is best known for GanedenBC30 (Bacillus coagulans GBI-30, 6086), its patented, FDA GRAS, non-GMO, highly stable probiotic ingredient.  Ganeden's newest ingredient, Bonicel, is the first science-backed, probiotic-derived, personal care ingredient shown to dramatically reduce signs of aging.  For more information about Ganeden and licensing opportunities visit GanedenProbiotics.com.

About GanedenBC30:
GanedenBC30 (Bacillus coagulans GBI-30, 6086), Ganeden’s patented probiotic ingredient that can be found in more than 200 leading food, beverage, sports nutrition and companion animal products around the world. Unlike most other probiotic strains,GanedenBC30 is a spore-former which makes it highly stable and allows it to remain viable through most manufacturing processes, three years of shelf life and the low pH of stomach acid.  The efficacy of GanedenBC30 is backed by over 20 published studies showing safety, digestive and immune support and GanedenBC30 has an exceptional safety record with FDA GRAS status from the United States FDA. It can be formulated into virtually any food, beverage or companion animal product that is baked, boiled, frozen or squeezed…. including all hot or refrigerated beverages!  For more information, please visit GanedenBC30.com.

 

Right side bracket